SAYFF, derived from the Arabic word صيفَ for ‘Summer,’ is the
culmination of a journey taken by two dedicated individuals whose
professional paths crossed at a major regional fashion eCommerce
company. Starting as colleagues and evolving into friends, their
shared passion led to a dynamic business partnership. Frustrated
with the scarcity of elegant and modest summer wear in the local
market, particularly options that could endure the challenges of high
humidity, they set out to fill this gap.

Driven by their love for fashion and a commitment to address this
need, our founders created SAYFF—a brand that embodies timeless
sophistication and practical elegance. We are devoted to designing
pieces that are both elevated and enduring, reflecting the grace and
beauty of summer while offering functionality that meets the
season's demands.